Search Engine Optimization How-to Video Series
I’ve just published a 2-part video series entitled, “The 3 Prongs of the SEO Fork” that is a great how-to/tutorial for beginners on small business website search engine optimization. I cover the 3...
View ArticleHow Do You Use Your SEO Fork?
I’m going to hit you with an analogy. Your SEO fork has three prongs on it. Break one off and your fork can’t function properly. Here they are in a nutshell: Content (keywords) Meta Tags Links These...
View ArticleContinuous Improvement For Small Businesses
Dr. Ralph Wilson is one of the pioneers in Internet marketing. Here’s a video he recently made with Jim Sterne and Bryan Eisenberg on continuous improvement for small businesses. This is a great video...
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Small Business Marketing, Make the Rule of Seven Work for You
Small business marketing isnâ€t as tough as you think if you use the Rule of Seven to help promote your business and as a gauge for what works and what doesnâ€t. The basic premise of the Rule of Seven...
View ArticleSmall Business Marketing, Get Your Service or Products Featured on Local...
If you own a small business, then you know how important it is to get exposure. Paying for a television commercial might be out of your marketing budget, but don’t give up hope. There are other ways to...
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Small Business Video Marketing Helps You Reach a Larger Audience
Web-based videos used to be the domain of large corporations, and they used major resources to create every kind of video—from edu-tain to entertain visuals that are placed on YouTube and other major...
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You’ve Created a Great Website and Video, Now What…Get Found on the ‘Net...
Youâ€ve created your website, and you’ve even gone to the trouble, and perhaps expense, of creating a video. Your small business is all set to be found on the ‘net. But nothingâ€s happening. You...
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Analyze Your Keywords to Improve Your Small Business Website Rank
You know your product or services. You know what your clients need–but do you know your keywords? Analyzing your keywords allows you place these all important words and phrases at just the right place...
View ArticleHow To Get The Most Out Of A Video Marketing Campaign
Humans in general are very visual. We would much prefer an image, or better yet, a series of moving images in the form of a video, to the written word. However, while videos are a great marketing tool,...
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